Do you have a lot of woodworking masterpieces you can’t wait to share with the world but just don’t know how? You may be worried about selling your pieces for less than what they are worth. Rest assured that our team of expert contractors and woodworking professionals will show you how to sell woodworking projects to gain maximum exposure.

How to Sell Woodworking Projects

1. Identify Your Niche

Our contractors say before you can think about how to sell woodworking projects, you need to find your niche and good woodworking plans. This section pertains to any successful small business. It’s important to identify your niche or your specialty to set you apart from the competition.

Find out what you’re good at, but come up with a way that makes your products unique. For example, you could specialize in only using recycled or repurposed wood to help the environment. This can also double as a selling point to your customers.

2. Sell Your Projects in Stores

Local Stores

Selling locally is the most affordable option that can give you more exposure, and it’s the method our marketing team prefers. Driving select pieces to furniture exhibitions, for example, can be costly and time-consuming. Not to mention, you won’t have as many pieces on hand and lose out on some potential sales.
woodcraft shop

Vintage Shops

There is always an air of mystery associated with vintage shops. Once you place your items in such an establishment for sale, people automatically assume it comes with a story or history. Your pieces can mirror the design from a certain era, which can be a talking point for making sales.

3. Sell Online


Selling your pieces online on social media is the easiest way to get your name out there. However, ads on these sites can cost you a pretty penny, especially if you want exposure.


Instagram is another site that can be used to showcase your work and sell most of your beginner woodworking projects. With the help of reels, stories and their photo grid design, it’s a conducive platform for sales. 


Etsy is the go-to website for selling arts and crafts, and any sort of product one makes by hand. People go onto Etsy expecting unique and customizable pieces, so this is an excellent platform if you take orders.
laptop and a hand holding a card


Amazon is a retail giant that sells almost anything you can think of, from tractor mowers to plastic cups; it can be hard to carve out your niche on such a site. Even so, Amazon gives you access to millions of users.

Own Website

Creating your own website is a great way to substantiate your product. People tend to think sellers with their own sites are more legitimate.
woman using laptop on hardwood floor

4. Participate in Fairs

If you’re just starting to get your name out there, try your local fairs. Fairs, open-air markets as well as flea markets are all excellent places to get your start. Not only can it be affordable, but you can also test out your products on real-life customers and enthusiasts.

5. Promote Your Products

Create Social Media Accounts

Just like with a website, most customers view social media accounts as another indicator of legitimacy, which is why our woodworking pros stress this. Create all the major social media accounts such as Twitter, Facebook, and Instagram and promote your content there as well. Don’t forget about a business email and contact info.
hand holding a smartphone

Collaborate with Other Businesses

You can also enlist the help of non-competitors in the same field. If you’re a furniture maker, for example, you can establish a working relationship with another woodworker that specializes in cutlery to give you a shoutout.

Our team says if they have a large following, it could funnel some of their customers to you. Because you don’t create the same items, you won’t be poaching clients.

You can also reach out to influencers by sending a free item for review. We suggest something small so as to not set you back too much. The influencer will most likely give you a positive review and give your store a shoutout.

ladies discussing

Encourage Customers to Leave Reviews

Whenever you make a successful sale, you could politely ask your customers to leave a positive review. The way we vet businesses and services in the 21st century is by reading reviews.

Even before someone buys a product on an e-commerce site [1], they will scroll down to the review section and read opinions on the product and customer service to get a feel of the store’s reputation.

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Can you make money selling wood projects?

Yes, you can make money selling wood projects. Once you have established a niche, developed your online presence, and created enough inventory, selling wood projects can become your full-time job.


The most common question our woodworkers get asked is how to sell woodworking projects. Before you can think about selling, you must identify your niche and master your craft. From there, gaining exposure and eyes on your items is not too difficult. You can rely on e-commerce platforms or create your website, but remember that the key lies with advertising and a good relationship with your clients.

Looking for more projects to sell? Then, you should also check our wood projects below: