How to Sell Woodworking Projects? — How to Promote Your Products Online and Offline

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Whenever I create a new woodworking masterpiece, I can’t wait to share it with the world. But I remember when I wasn’t sure how to get it out there, fearing of underselling my work. Having worked with woodworking professionals, I’ve learned the ins and outs of selling woodworking projects for maximum exposure. I’m here to guide you through that same journey.

How to Sell Woodworking Projects

1. Identify Your Niche

Before you can think about how to sell woodworking projects, you need to find your niche and good woodworking plans. This section pertains to any successful small business. It’s important to identify your niche or your specialty to set you apart from the competition.

Find out what you’re good at, but come up with a way that makes your products unique. For example, you could specialize in only using recycled or repurposed wood to help the environment. This can also double as a selling point to your customers.

2. Sell Your Projects in Stores

Local Stores

Selling your woodworking locally is a cost-effective option offering increased exposure, and it’s the preferred method our marketing team recommends. 

Shipping pieces to furniture exhibitions can eat into both your time and budget. I’ve found that by focusing on local sales, I can keep a more extensive inventory on hand and tap into numerous sales opportunities right in my backyard.

By zeroing in on the local market, I’ve expanded my customer base and truly maximized the potential of my woodworking business. And I believe you can too.

wooden items shop

Vintage Shops

There is always an air of mystery associated with vintage shops. Once you place your items in such an establishment for sale, people automatically assume it comes with a story or history. Your pieces can mirror the design from a certain era, which can be a talking point for making sales.

3. Sell Online


Selling your pieces online on social media is the easiest way to get your name out there. However, ads on these sites can cost you a pretty penny, especially if you want exposure.


Instagram is another site that can be used to showcase your work and sell most of your beginner woodworking projects. With the help of reels, stories and their photo grid design, it’s a conducive platform for sales. 


Etsy is the go-to website for selling arts and crafts, and any sort of product one makes by hand. People go onto Etsy expecting unique and customizable pieces, so this is an excellent platform if you take orders.

etsy shop


Navigating the vast marketplace of Amazon can undoubtedly be challenging, especially when it encompasses an overwhelming array of items, from the mundane like plastic cups to as specialized as tractor mowers. Speaking as someone deeply versed in this realm, establishing a unique niche on this expansive platform is no small feat.

However, despite these challenges, it’s worth noting the immense access Amazon grants to a staggering audience in the millions, a prospect that presents unparalleled opportunities.


There is a surge in the popularity of NFTs as a result of the pandemic. NFTs offer a way to sell wooden work without worrying about piracy or reproduction. They also provide an easy way for buyers to verify that they’re getting the real deal. 

Also Read: Ways Digital Collectibles Are Inspiring DIY Projects

Own Website

Creating your own website is a great way to substantiate your product. People tend to think sellers with their own sites are more legitimate.
make own website

4. Participate in Fairs

If you’re just starting to get your name out there, try your local fairs. Fairs, open-air markets as well as flea markets are all excellent places to get your start. Not only can it be affordable, but you can also test out your products on real-life customers and enthusiasts.

5. Promote Your Products

Create Social Media Accounts

From my experience, just as a website acts as a digital storefront, social media profiles are increasingly seen by customers as markers of legitimacy. That’s why, in my circles, especially among fellow woodworking experts, I often emphasize the importance of a solid online presence.

I personally advocate for establishing profiles on major platforms like Twitter, Facebook, and Instagram, ensuring your work is showcased across the digital landscape. And, of course, never underestimate the significance of a dedicated business email and accessible contact information. It’s all part of building that trust.

Facebook Marketplace

Collaborate with Other Businesses

You can also enlist the help of non-competitors in the same field. If you’re a furniture maker, for example, you can establish a working relationship with another woodworker that specializes in cutlery to give you a shoutout.

I say if they have a large following, it could funnel some of their customers to you. Because you don’t create the same items, you won’t be poaching clients.

You can also reach out to influencers by sending a free item for review. I suggest something small so as to not set you back too much. The influencer will most likely give you a positive review and give your store a shoutout.

wood things

Encourage Customers to Leave Reviews

Whenever you make a successful sale, you could politely ask your customers to leave a positive review. The way we vet businesses and services in the 21st century is by reading reviews.

Even before someone buys a product on an e-commerce site [1], they will scroll down to the review section and read opinions on the product and customer service to get a feel of the store’s reputation.


Can you make money selling wood projects?

Yes, you can make money selling wood projects. Once you have established a niche, developed your online presence, and created enough inventory, selling wood projects can become your full-time job.


One of the questions I’m asked most frequently is, “How do I sell my woodworking projects?” From my years in the field, I’ve learned that it’s crucial to pinpoint your niche and hone your skills before even considering sales. Once you’ve established that foundation, getting the attention your work deserves becomes a smoother journey. 

I’ve navigated e-commerce platforms and even built my own website. Yet, the cornerstone of success has always been effective advertising and cultivating genuine relationships with my clients. It’s that connection and trust that truly make the difference.

Looking for more projects to sell? Then, you should also check our wood projects below: 

robert headshot

Robert Johnson is a passionate furniture maker & carpenter, sought after for his knowledge on the craft.
You’ve probably seen his down-to-earth wisdom in USA Today, Bobvila, Family Handyman, and The Spruce, where he has shared commentary and guidance on various woodworking topics.

Robert is the brain behind Sawinery, where he aims to share tips, tricks, and a passion for all things carpentry.

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