How to Sell Woodworking Projects? — How to Promote Your Products Online and Offline

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Do you have a lot of woodworking masterpieces you can’t wait to share with the world but just don’t know how? You may be worried about selling your pieces for less than what they are worth. Rest assured that our team of expert contractors and woodworking professionals will show you how to sell woodworking projects to gain maximum exposure.

How to Sell Woodworking Projects

1. Identify Your Niche

Our contractors say before you can think about how to sell woodworking projects, you need to find your niche and good woodworking plans. This section pertains to any successful small business. It’s important to identify your niche or your specialty to set you apart from the competition.

Find out what you’re good at, but come up with a way that makes your products unique. For example, you could specialize in only using recycled or repurposed wood to help the environment. This can also double as a selling point to your customers.

2. Sell Your Projects in Stores

Local Stores

Selling your woodworking locally is a cost-effective option offering increased exposure, and it’s the preferred method our marketing team recommends. 

Instead of investing in transporting select pieces to furniture exhibitions, which can be expensive and time-consuming, focusing on local sales allows you to have a larger inventory readily available and maximize your potential sales opportunities. 

By targeting your local market, you can reach a broader customer base and make the most of your woodworking business.

wooden items shop

Vintage Shops

There is always an air of mystery associated with vintage shops. Once you place your items in such an establishment for sale, people automatically assume it comes with a story or history. Your pieces can mirror the design from a certain era, which can be a talking point for making sales.

3. Sell Online


Selling your pieces online on social media is the easiest way to get your name out there. However, ads on these sites can cost you a pretty penny, especially if you want exposure.


Instagram is another site that can be used to showcase your work and sell most of your beginner woodworking projects. With the help of reels, stories and their photo grid design, it’s a conducive platform for sales. 


Etsy is the go-to website for selling arts and crafts, and any sort of product one makes by hand. People go onto Etsy expecting unique and customizable pieces, so this is an excellent platform if you take orders.

etsy shop


Amazon is a retail giant that sells almost anything you can think of, from tractor mowers to plastic cups; it can be hard to carve out your niche on such a site. Even so, Amazon gives you access to millions of users.


There is a surge in the popularity of NFTs as a result of the pandemic. NFTs offer a way to sell wooden work without worrying about piracy or reproduction. They also provide an easy way for buyers to verify that they’re getting the real deal. 

Also Read: Ways Digital Collectibles Are Inspiring DIY Projects

Own Website

Creating your own website is a great way to substantiate your product. People tend to think sellers with their own sites are more legitimate.
make own website

4. Participate in Fairs

If you’re just starting to get your name out there, try your local fairs. Fairs, open-air markets as well as flea markets are all excellent places to get your start. Not only can it be affordable, but you can also test out your products on real-life customers and enthusiasts.

5. Promote Your Products

Create Social Media Accounts

Just like with a website, most customers view social media accounts as another indicator of legitimacy, which is why our woodworking pros stress this. Create all the major social media accounts such as Twitter, Facebook, and Instagram and promote your content there as well. Don’t forget about a business email and contact info.
Facebook Marketplace

Collaborate with Other Businesses

You can also enlist the help of non-competitors in the same field. If you’re a furniture maker, for example, you can establish a working relationship with another woodworker that specializes in cutlery to give you a shoutout.

Our team says if they have a large following, it could funnel some of their customers to you. Because you don’t create the same items, you won’t be poaching clients.

You can also reach out to influencers by sending a free item for review. We suggest something small so as to not set you back too much. The influencer will most likely give you a positive review and give your store a shoutout.

wood things

Encourage Customers to Leave Reviews

Whenever you make a successful sale, you could politely ask your customers to leave a positive review. The way we vet businesses and services in the 21st century is by reading reviews.

Even before someone buys a product on an e-commerce site [1], they will scroll down to the review section and read opinions on the product and customer service to get a feel of the store’s reputation.


Can you make money selling wood projects?

Yes, you can make money selling wood projects. Once you have established a niche, developed your online presence, and created enough inventory, selling wood projects can become your full-time job.


The most common question our woodworkers get asked is how to sell woodworking projects. Before you can think about selling, you must identify your niche and master your craft. From there, gaining exposure and eyes on your items is not too difficult. You can rely on e-commerce platforms or create your website, but remember that the key lies with advertising and a good relationship with your clients.

Looking for more projects to sell? Then, you should also check our wood projects below: 

Robert Johnson is a woodworker who takes joy in sharing his passion for creating to the rest of the world. His brainchild, Sawinery, allowed him to do so as well as connect with other craftsmen. He has since built an enviable workshop for himself and an equally impressive online accomplishment: an extensive resource site serving old timers and novices alike.
Robert Johnson
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